The Hardcore SB Pop is built to launch like a missile, thanks to its internationally patented MAG BULLET systema magnetic weight transfer system that delivers explosive casting distance. Whether you’re chasing kingfish off the rocks or pelagics from the boat, this lure gets where others dont.

Its slim, sardine-like body design mimics natural baitfish, while the aggressive cup face creates maximum splash and water grab to call in predators from a distance. On the retrieve, a powerful internal magnet locks the weight in place to keep the action tight and stableno wobble, no nonsense.

To add to the flash, the SB Pop is rigged with Hardcores Real Lens Finish, a patented inner lens design that reflects light like actual fish scales. Its tough toothe embedded holographic sheet wont flake or wear off, even after repeated strikes.

Key Features:

• MAG BULLET system for long-range casting
• Real Lens Finish with permanent internal holographic shine
• Thick-shaft hooks + wire-through construction for serious fish
• Cup-face design for surface pop and splash
• Built to handle offshore, rocks, and heavy current