The Atomic Semi Hardz Minnow is a semi-soft sinking stickbait engineered to mimic a distressed baitfish with striking realism. At 110mm, it sits at the top end of the range, sinking horizontally with a subtle side-to-side shimmy that tempts predatory fish across estuary, impoundment, and offshore environments. Designed for snapper, GTs, barra, tuna, coral trout and more, this lure casts long, swims naturally on the sink, and responds beautifully to pauses, twitches, and straight retrieves. Built around a heavy-duty internal wire, it maintains a strong, reliable connection even under serious load.

• Horizontal sinking action subtle shimmy on the drop imitates wounded baitfish
• Heavy-duty wire construction secure strength for hard-hitting predators
• Versatile depth control fish it shallow, mid-water or let it sink deeper
• Long-cast profile ideal for covering water from boat or shore
• Responsive lure design excels with twitches, pauses, or a steady retrieve
• Proven on offshore species effective for snapper, tuna, GTs, barra, coral trout

How to fish it
Cast long and retrieve steadily, stopstart, or allow it to flutter seductively through the column
Wind across the surface or subsurface for fleeing-baitfish action
Use a loop knot for maximum freedom of movement
Ideal for searching water and locating active fish

Think outside the square
Easily retrofit with Gamakatsu P-Flex singles if you prefer singles to trebles