Ultra-Premium Formula The Gold Standard in Clothing Washes-Deep Cleaning Odor Fighting Power.-Proprietary multi-surfactant blend.-Adds the subtle scent of the forest floor.-Special H-E Formula with No U.V. Brighteners!Take your Scent Elimination to an Extreme Level!You Deserve your Golden MomentBe sure to use genuine Scent Killer brand scent elimination products Look for the Gold Caps!*The color gold for a cap is a trademark of Wildlife Research Center, inc.