The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to generate a tantalizing falling shimmy and cradle action. The hook creates drag and holds it in the ideal striking position.Shad imitationInner-core profileRigged with two double hooksWARNING:Cancer and Reproductive Harm -www.P65Warnings.ca.gov